Usage & Attitude Testing (U&A Test)

Usage & Attitude Testing (U&A Test) Marketers always ask such questions like: who use the product? Marketers always ask such questions like: who use the product? When do they use the product? What are consumers’ attitudes towards the product? Marketing research may answer those questions by applying Usage & Attitude Test (U&A...

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Ethnographic Market research

Ethnographic Market research Ethnographic market research allows you to observe consumer behaviors in the environments where they occur. This type of research can take place in homes, at stores, in cars, on the beach…anywhere! Ethnography is the study of human behavior in its most natural and typical context. Research that uses ethnographic methods has long been used in anthropology by scientists...

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Simple (Brand / Price only) Discrete Choice Models

Simple (Brand / Price only) Discrete Choice Models To consumers, a simple discrete choice exercise that includes only brand and price usually looks identical to a BPTO exercise with the inclusion of a “None of these” option but that comparison limits the power and flexibility even a simple discrete choice model brings to pricing research Discrete Choice Model offers marketing researcher deeper...

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Pricing Challenge and How to effective pricing your product

Brand Price Trade Off, marketing researchers allow consumers to choose product/service from a group of products/ services Pricing strategy is a critical challenge to marketers because it directly affects how consumers’ perception to product or service. If the product / service is priced too high, sales will be slope down rapidly, or worse when consumers will switch to substitutions. Therefore, pricing...

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Product testing: Product Testing helps them in identify customers’ wants, and allow marketer to enhance the product Product test is essential to marketer because it helps them in identify customers’ wants, and allow marketer to enhance the product to meet customers’ requirements, create real competitive advantage to competitor’s product. A new product test, in another hand, helps marketer...

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In-depth Interview

In-depth, qualitative interviews, excellent tool to use in planning and evaluating due to open-ended, discovery-oriented method In-depth, qualitative interviews are excellent tools to use in planning and evaluating Extension programs because they use an open-ended, discovery-oriented method, which allows the interviewer explore the respondent’s feelings and perspectives on a subject. This results in...

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