Focus Group Discussion – Moderator skill

Focus Group Discussion – Moderator skill A focus group is a type of interview and it seems like it would be simple to conduct, but focus group discussion is highly depends on the skill of moderator, who is going to moderate in focus group discussion. Besides 5 important skills that we have mentioned before [see “How to be a good focus group discussion moderator], there are several skills that a...

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How to write a good qualitative report

All of us have acknowledged that focus group discussion is a helpful tool for data collection. The collected data then will be analyzed for marketing researchers to identify market insights and essential information about product/ service/ market/ industry. Qualitative research gives market researchers in-depth and information to understand consumers. It is synonymous with focus group discussion....

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What is Discussion Guide

Discussion Guide is an outline of the subjects that will be discussed in focus group discussions or in-depth interviews. Depends on different objectives of the research, as well as different industries / markets, discussion guide is customized to adapt with. However, there is a template that discussion guide should be followed to maximize market insights that market researcher is going to explore. Discussion...

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Marketing Research Methodology

Marketing Research is essential for business decision maker [see “why do market research”]. For different objective, different marketing research technologies and methodologies are applied by researchers. Fortunately, there are two type of marketing research: secondary research is conducted in order to give market researcher an overview of product or service that gives market researcher idea...

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What happen in focus group discussion and what are requirements from a moderator

Some group moderation skills are essential to guarantee the success of focus group discussion The moderator will never let the group discussion out of control, or let the discussion becomes too aggressive Leadership skill: Participants who are qualified for focus group discussion come from different location, have different personality, gain different experience from the products/ market/ industry...

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Focus Group Discussion: Why Marketing Research Experts love it

A market research expert will never ignore focus group discussion in exploring market insights because of obvious benefits that focus group discussion offering market research experts. Obviously, market researchers are able to communicate directly with a group of consumers, which allow them to ask questions that probe deeply. In other word, Market Researchers will notice the necessary missing information...

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