Focus Group Discussion: Why Marketing Research Experts love it

Focus Group Discussion: Why Marketing Research Experts love it A market research expert will never ignore focus group discussion in exploring market insights  A market research expert will never ignore focus group discussion in exploring market insights because of obvious benefits that focus group discussion offering market research experts. Obviously, market researchers are able...

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Four ways to make Marketing Research pay

Four ways to make Marketing Research pay Four ways to make Marketing Research pay Department store magnate John Wanamaker once said: half the money I spend on advertising is wasted. The trouble is I don’t know which half.” Wanamaker’s conundrum vexes marketers to this day. With the exception of direct marketing the relationship between message and consumer behavior is still maddeningly elusive. Conventional...

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5 Steps for using Market Research to Advertise your product

5 Steps for using Market Research to Advertise your product There are few products that can sell themselves. Because of this, we have advertising. Advertising your product can establish your organization’s identity, promote your latest product, attract new customers, remind old customers of how great you are, and, of course, boost sales. How to advertise your product or business successfully is...

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How to Prepare a Marketing Research Presentation

How to Prepare a Marketing Research Presentation marketing researcher will prepare many finding presentations in his/her career Marketing research projects requires many efforts from marketing researchers, from project preparation, data collection, analysis and findings reports. In order to obtain all necessary information for a marketing research project, you need to move in a positive direction....

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Usage & Attitude Testing (U&A Test)

Usage & Attitude Testing (U&A Test) Marketers always ask such questions like: who use the product? Marketers always ask such questions like: who use the product? When do they use the product? What are consumers’ attitudes towards the product? Marketing research may answer those questions by applying Usage & Attitude Test (U&A...

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Ethnographic Market research

Ethnographic Market research Ethnographic market research allows you to observe consumer behaviors in the environments where they occur. This type of research can take place in homes, at stores, in cars, on the beach…anywhere! Ethnography is the study of human behavior in its most natural and typical context. Research that uses ethnographic methods has long been used in anthropology by scientists...

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Simple (Brand / Price only) Discrete Choice Models

Simple (Brand / Price only) Discrete Choice Models To consumers, a simple discrete choice exercise that includes only brand and price usually looks identical to a BPTO exercise with the inclusion of a “None of these” option but that comparison limits the power and flexibility even a simple discrete choice model brings to pricing research Discrete Choice Model offers marketing researcher deeper...

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